JCDecaux names Fighting Blindness as a charity partner for 2020 – 2021

Street shot of new Fighting Blindness creative campaign in situ

JCDecaux have announced that they will be working with four charity partners in 2020 and 2021 – Fighting Blindness, Alone, Barnardos and Fairtrade.

This is the second time we have been nominated by the outdoor advertising company – throughout 2018 and 2019 the partnership provided our charity with almost €500,000 of free nationwide outdoor advertising space.

For the last number of years JCDecaux have partnered with selected charities for two-year terms, providing each charity with access to their portfolio of outdoor formats, so that they can raise much needed awareness of the issues that they are facing and encourage people to support them.

For our latest campaign we worked with our pro-bono creative agency – In the company of Huskies. The idea is simple and visually powerful, designed to cut through the clutter of traditional advertising. The posters, which will feature across billboards, bus stops and Luas columns, are black with minimal copy. They are intended to remind fully-sighted people that not everyone can see the things they may take for granted – the stars, their baby’s first steps and their reflection.

The adverts read – ‘The stars. Imagine a life without sight. Get us to the cure sooner.’

Tony O’Flanagan, Marketing Director of JCDecaux said, “Working with a select number of charity partners over a two-year period allows us to provide a significant platform on a national basis so they can inform people of the vital work that they are doing and how the public can help with their cause.  We are looking forward to working closely with each of our charity partners over 2020/2021 to ensure that they get the most out of the space available to them.”

Kevin Whelan, Fighting Blindness CEO said “JCDecaux provide us with an unparalleled opportunity to connect with the Irish public and raise awareness of our charity and mission. We’re delighted to be chosen again as one of their charity partners. I have no doubt that the next two years will be just as beneficial for raising funds for vital research that will get us to cure sooner.”

Black image with the copy their first steps, imagine a life without sight, get us to the cure sooner

Black image with the copy your reflection, imagine a life without sight, get us to the cure sooner

Black image with the copy the stars, imagine a life without sight, get us to the cure sooner

About JCDecaux

JCDecaux Ireland is a subsidiary of JCDecaux, the number 1 outdoor advertising company in the world. The group has operations in more than 80 countries and a presence in over 4,000 cities providing high-quality advertising formats across airport, transport, retail and roadside environments, including almost 60,000 digital advertising screens. The company is also a world leader in providing bike-share rental schemes. JCDecaux is the only company worldwide to focus exclusively on out-of-home media.

In Ireland JCDecaux is the recognised market leader with a wide range of advertising formats across 32 counties, including a significant portfolio of large format billboards. They manage over 3,700 National Transport Authority bus shelter panels in the Republic of Ireland and are the exclusive provider of Luas advertising and Metro Formats in Dublin city. They also run the highly acclaimed Just Eat dublinbikes scheme. In Northern Ireland JCDecaux manage advertising across the Northern Ireland Transport Holding Company’s (NITHC) rail portfolio. JCDecaux also provide digital out of home opportunities in many of Irelands busiest shopping centres. Their digital roadside portfolio in Dublin City includes the Digipole – a large format roadside screen in Ballsbridge; Digipanels – high profile city centre on-street digital units and Digishelters – a network of upgraded NTA bus shelters incorporating digital screens on key routes in and out of the city.