New advertising campaign for 2021

December 14, 2020

New Stargazing advert featured on the a bus shelter

We’re proud to be a JCDecaux Charity of Choice for 2020 – 2021. The partnership – in place since 2018 – provides our charity with free nationwide outdoor advertising space.
In late December and early January, our latest campaign will roll out across the country.

Creative agency, In the company of Huskies (who donate their professional services), worked with us to create our latest advert ‘Stargazing’. The work features an illustration of a small girl, holding her mother’s hand, whilst looking up a medical microscope to the stars. The microscope symbolises a telescope.

The tagline reads ‘Our research makes the impossible possible. Donate today.”

The new work represents the outstanding achievements of our own funded researchers and of researchers around the world. Specifically – it represents the advancements made in gene therapy.

Gene therapy is a technique that modifies a person’s genes to treat or cure disease. It’s a revolutionary technique that is at the forefront of medicine and is restoring sight.

Gene therapies – such as Luxturna™ – are restoring sight. The investment in research on a global level has made gene therapy possible.

We wanted to run a creative campaign that carries an optimistic and hopeful message informing the Irish public that investment in research is working. Research is saving sight.